Best Betting Sites for Betting Offers
Betting sites – like the offers and promotions they bring to new and existing customers – come in all shapes and sizes. Here we present the best betting sites in terms of their trustworthiness, fairness of their odds, range of sports and markets covered and – crucially – the generosity and frequency of their betting offers, promotions and their free bets and bonuses.
Note that betting offers and free bets and promotions all have various terms and conditions that must be adhered to, including that customers must be aged 18+. Please gamble responsibly.
Best New Customers Bonuses UK 2023*
*Welcome Bonuses carry terms and conditions including wagering requirements. See each betting site for full details. Gamble Responsibly.| BOOKMAKER | FREE BET INFO | |
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 | £100 in Free Bets | |
Betfair - New customer offer. Place 5 x £10 or more bets to receive £20 in free bets. Repeat up to 5 times to receive maximum £100 bonus. Min odds 1/2 (1.5). Exchange bets excluded. 18+, T&Cs apply. |
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 | Bet £10, Get £40 | |
888sport - New Customers only - £10 minimum deposit using promo code "Football" - First bet must be placed on any market - Minimum stake £10 at odds of 1/2 (1.5) - Free bets credited upon qualifying bet settlement and expire after 7 days - Free bet stakes not included in returns - Deposit balance is available for withdrawal at any time. General deposit method & withdrawal restrictions apply & Full T&C’s apply. |
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 | £20 Free Bet | |
Ladbrokes - 18+ New UK+IRE customers. Paypal and certain deposit types and bet types excluded. Min £5 bet within 14 days of account reg at min odds 1/2 = 4 x £5 free bets. Free bets valid for 4 days on sports, stake not returned, restrictions apply. T&Cs apply. |
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 | Bet £5, Get £20 | |
Coral - 18+. UK+IRE only. Min first bet £5 at odds 1/2 or more. Tote and Pool excluded. Must be placed within 14 days of account reg. £20 credited as 4 x £5 free bets. Not valid with Cash Out. Free bet valid for 4 days. Free bet stake not returned. T&Cs apply. |
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For more details of the Free Bets and Bonuses, see our FREE BETS page
Best Betting Sites and Bookie Welcome Bonuses
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BetVictor Betting Offers, Bonuses and Promotions
As well as the fantastic welcome offer, you will find they certainly live up to that Gentlemanly title with a host of great offers and promotions, check out our BetVictor free bets and offers page for details. Known as the “Gentleman Bookmaker”, BetVictor’s previous head honcho – called Victor Chandler, in case you didn’t know – has always been believed in being generous to his customers.
Bet £5, Get £30 Important Info: 18+ New customers only. Opt in, bet £5 at odds 2.00+ within 7 days of registering, no cashout. Get 2x £10 Free Bets, set events at odds 2.00+. Plus £10 Game Show Bonus, selected games, wager 40x to withdraw max £250. 7 day bonus expiry. Card payments only. T&Cs apply. begambleaware.org | Please gamble responsibly.
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888sport Betting Offers, Bonuses and Promotions
Bet £10, Get £40 in Free Bets – New customers to 888sport who bet £10 will be given £40 in sports free bets!888sport is the sports betting arm of the giant global gambling conglomerate, 888 plc. After something of a shaky start during which there were overshadowed by the more establish brands in the UK, they have revamped somewhat in recent times and they are now offering a very good sports betting product with some very nice betting offers for new and existing customers alike:
- The Acca Club – The 888sport Acca Club is a very nice ongoing betting offer that gives you free bets of up to £25 every week if you place a certain number of accumulators of three or more legs.
Bet £10, Get £40 Important Info: New Customers only – £10 minimum deposit using promo code “Football” – First bet must be placed on any market – Minimum stake £10 at odds of 1/2 (1.5) – Free bets credited upon qualifying bet settlement and expire after 7 days – Free bet stakes not included in returns – Deposit balance is available for withdrawal at any time. General deposit method & withdrawal restrictions apply & Full T&C’s apply.
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Betfair Betting Offers, Bonuses and Promotions
Betfair became familiar to most sports bettors as the leading betting exchange around, allowing punters to take (as well as place) bets, acting effectively as the bookmaker. Since cornering that market, however, Betfair have branched out and now offer a very good convention sportsbook with a solid opening offer: Join Betfair and claim up to £100 in free bets!
£100 in Free Bets Important Info – New customer offer. Place 5 x £10 or more bets to receive £20 in free bets. Repeat up to 5 times to receive maximum £100 bonus. Min odds 1/2 (1.5). Exchange bets excluded. 18+, T&Cs apply.
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Coral Betting Offers, Bonuses and Promotions
One of the best-known bookies in the business, Coral have been around for decades but have embraced the internet age to become one of the world’s biggest and boldest bookies. With a very nice free bet available for new customers where you bet just £5 to get a £20 free bet they are ideal for beginners and small stakes bettors. They continue the fun for existing customers with some fantastic offers and bonuses. Check out our Coral free bets and bonuses page for the latest info.
£20 Free Bets Key Terms: Important info: 18+ Eligible UK+IRE players. Paypal & some deposit & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 = 4x £5 free bets. Free bets valid for 7 days, stake not returned. No cashout, restrictions + T&Cs apply.
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Ladbrokes Betting Offers, Bonuses and Promotions
Believe it or not Ladbrokes has a history that stretches right back to the 19th Century (to 1886, to be precise). It developed throughout the 20th Century into one of the biggest and most recogniseable of the UK high street bookmakers, and then embraced the telephone then online gambling booms towards the end of the century.
Now a massive global gambling company with a wide range of products, we still think it is their sportsbook which is their strongest asset. They offer a good range of ongoing and event-specific betting offers. Details can be found on our Ladbrokes bet £5, get £20 free bet page.
Ladbrokes Free Bet Important Info: 18+ New UK+IRE customers. Paypal and certain deposit types and bet types excluded. Min £5 bet within 14 days of account reg at min odds 1/2 = 4 x £5 free bets. Free bets valid for 4 days on sports, stake not returned, restrictions apply. T&Cs apply.
Best Betting Site: What to look for
Betting Odds
The value of the betting odds a betting site offers to their customers is arguably the most important factor to consider when picking the bookie you want to bet with. While a lot of the top bookies (i.e. ones we feature on this page) match one another closely for the biggest events like the World Cup or the Cheltenham Festival, there is often a big disparity in odds for many lesser events.
The crux of the matter here is that if you get the best odds possible, you will win more money if your bet comes in. And clearly if the odds offered tend to be better at one bookie than another, over time it pays to place your bets with them.
Bookies who offer consistently good value betting odds in our experience include: BetVictor, Betfair, Bet365, Coral and Ladbrokes
Betting Offers
While good value odds are clearly highly important for punters, so too are ongoing betting offers. All the best bookies in the business understand that they need to offer ongoing incentives to their existing customers to encourage them to stick with them and not jump ship in search of the latest free bets and bonuses.
Betting offers for existing customers come in various forms including odds boosts, money back offers, loyalty schemes, prize giveaways and more. We’ll keep you updated of all the best betting offers as they’re released so you can get a good idea of which bookies deliver on this front.
Bookies with regular and generous betting offers include: Betfair, Coral, Ladbrokes, 888sport and BetVictor
Customer Service & Reputation
All the bookies we feature on this site, in our experience, offer excellent customer service. Though it rare to have any issues when placing bets online, occasionally there could be some glitch in the system and a company who is willing and able to sort out such glitches efficiently and fairly is clearly going to build a solid reputation.
Many of the betting sites here have been in business for decades, during which time they have honed their service skills to the point whereby they are ready and willing to help instantly, whether you have a basic question about a bet type or you think you haven’t been paid as much as you should have.
Bookies with excellent customer service: all bookies we feature on BettingOffers.co!