Best Odds on Football Betting

So, you’ve read the best previews of upcoming football matches, you’ve done your research and you think you’ve found the perfect football bet to make some lovely profit. What next?

You need to find the best odds

With so many online betting sites offering football betting, each telling you how brilliant they are, that is much easier said than done. That’s where this article comes in. We’re going to tell you where you should be looking for the value that you desire.

If you take your betting even remotely seriously, you have to be using a range of bookies in order to get the very best odds. The odds from one bookie to another can vary significantly and if you bet regularly then accepting lower odds is going to cost you a lot of money over a season and even more over the course of your entire betting life! You can check the odds for your selection at a range of bookies and then simply opt for whichever has the best price. Another benefit of joining several online betting sites is that each will, of course, give you some form of free bet or welcome bonus when you first join, increasing even further your chances of making a profit.

Which Bookies Offer The Best Football Odds?

According to an independent study, the bookmaker with the best football odds for the main leagues and competitions is BetVictor. The firm offer a better than average price over 70% of the time which is better than any of their competition. BetVictor are rightly proud of their reputation for offering punters good value but it must be noted that the statistics were collected on match odds markets only. There are hundreds of ways to bet on football so we need to investigate further.

When football traders price-up a match, they derive the markets from one another, with the match odds often used as the starting point. You cannot have an over/under market without a correct score market or a half-time market without match odds. So, instead of just backing a team to win, there are a whole host of other options available . One of the most important and popular markets is correct score. It allows for bigger pay-outs than markets like over/under or both teams to score and is also used by betting sites to help manage their in-play odds on the other markets. In our analysis of the correct score market on Premier League matches, BetVictor once again came out well.

Bookies’ Profit Margins

In the past, the major bookmakers regularly had over-rounds of 15% or more. That meant the value and odds offered to punters was poor. All that changed when Betfair came into town. The betting exchange allowed individuals to bet against each other and Betfair began publishing the book percentage. Punters realised that they were getting much better value when betting on the exchange compared to the traditional bookies.

The over-round percentages – effectively the bookies’ profit margin – have come down across the board since and everybody gets better value. However, exchanges like Betfair and Betdaq still regularly offer better odds on football than the bookies – especially on markets with longer odds, such as correct score, first goalscorer, half time/full time and the like. The great thing here at BestOddsOn is that we’ll be checking the odds at all the various bookies and exchanges and bringing you the best available standard odds, as well as the best enhanced odds.


The changes made to the market as a whole by the betting exchanges mean that the value offered by the main bookies is very competitive nowadays. As well as those betting sites already mentioned, established firms like Coral, Ladbrokes and Sky Bet all offer good prices on football as a whole. With the competitive nature of the industry, it’s always worth seeking out special offers. All of the firms have regular enhanced odds, special multiples and occasional free bets. Keeping on top of these sort of offers is a vital tool in your betting arsenal – and, as said, something that we’ll always bring to your attention.

So there you have it. In conclusion…

BetVictor are worth their reputation for offering great football odds; the other main firms are all competitive but special mentions go to Betfair, Coral and Ladbrokes.

If you like backing outsiders or selections at long odds you should also be aware of what the exchanges have to offer as you can sometimes get better football odds from your fellow punter than a big bookie

Enhanced odds, free bets and special offers can give you amazing extra value and huge payouts so always consider joining a new bookie to take advantage of these promotions